Varicent - Press Releases

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(Toronto, ON) – Varicent Software, an innovator and provider of the only comprehensive application for sales performance management (SPM), today announced significant corporate expansion. Varicent has added two industry veterans to its well-regarded management team. Brian Hartlen and Martin Saipe have joined Varicent in the roles of vice president of marketing, and vice president of corporate development, respectively. Varicent also announced its move to a new corporate office, tripling and upgrading its office space.

"The sales performance management market is strong, and Varicent is on a fast growth path. To respond to the opportunities and continue to deliver innovative products and superior customer service, we've increased both our executive talent and facilities," said Dan Shimmerman, CEO, Varicent.

"Both Brian Hartlen and Martin Saipe will be vital in Varicent's continued growth and success," added Shimmerman. "The fact that these respected executives were eager to join Varicent is an extremely strong testament to the fact that we are well positioned for a successful future."

As vice president of marketing, Hartlen will be responsible for Varicent's marketing and brand strategy, corporate communications, product marketing and demand generation efforts.

"Varicent has done a tremendous job of creating awareness and 'buzz' for the company," said Hartlen. "This, combined with Varicent's strong customer base and innovative solutions make this a very exciting opportunity. I look forward to building on this momentum to ensure Varicent is a 'must include' for any organization looking to improve their incentive compensation management and sales performance management."

Hartlen brings Varicent more than 30 years experience in marketing enterprise software. This award-winning marketer's background includes stints at Kalido, Comshare and Geac.

Saipe, in his new role as vice president of corporate development, will help Varicent with developing and implementing a plan for strategic growth and expanding Varicent's presence in the worldwide SPM market.

"Industry analysts predict SPM will continue to be a 'hot' software category for many years," commented Saipe. "As the most innovative vendor in a hot category, Varicent has a wealth of opportunity. I look forward to helping Dan and the team take advantage of those opportunities."

Saipe comes to Varicent with ten years of corporate legal experience, working most recently as senior legal counsel at The Bank of Nova Scotia. While at The Bank of Nova Scotia, Saipe was responsible for advising on strategic transactions, including mergers and acquisitions, material outsourcings, material vendor relationships and software licensing relationships. Prior to that, Saipe served as director of corporate legal affairs at Alliance Atlantis Communications Inc., where he provided in-house legal advice on mergers and acquisitions and securities law. His experience also includes three years with Osler Hoskin and Harcourt LLP, a leading full service law firm headquartered in Toronto.

Varicent's new offices, located at 36 York Mills Road, more than triple the company's Toronto-based facilities. Varicent's headquarters houses the majority of the executive team (including Hartlen and Saipe), development, customer support and marketing. Varicent also has a West Coast operations office in Portland, Oregon, and field offices throughout the continental U.S.