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August 01, 2007
Varicent Receives "Promising" rating in Gartner's MarketScope for Sales Incentive Compensation Management (ICM)

(Toronto, ON) – Varicent Software, the only provider of complete solutions for sales performance management (SPM), announced today that it received a "Promising" rating in Gartner's "MarketScope for Sales Incentive Compensation Management (ICM), 20071. Varicent was one of 11 vendors evaluated in the report.

According to the Gartner report, "Enterprises with more than 100 sales representatives, complex selling models or partner channels should begin investigating Sales ICM offerings." The report highlights key trends stimulating market growth and prevailing trends to during the next two years. Additionally, Gartner rates the overall market segment as "promising."

"We think Gartner's insightful MarketScope report is just one more objective analyst report to reference Varicent's vision and strategy for sales performance management (SPM)," said Dan Shimmerman, CEO, Varicent. "As our clients know - and the industry is learning - we are delivering a broad suite of functionality for SPM, and our offering is beating the competitors in large and complex deals."

In the report, Gartner states, "Sales ICM applications should help organizations gain efficiencies, insights and versatility in creating, deploying, and administering compensation plans meant to guide and motivate direct and indirect sales personnel." This rapidly growing market is attracting interest from companies looking to use variable pay programs to grow profits.

Varicent's flagship offering, Varicent SPM, offers a functionally broad sales ICM solution that is written to support both IIS, Apache or WebSphere and deployed on-premise, supporting Oracle, Microsoft SQL and IBM UDB databases. Further, Varicent SPM works with a number of OLAP solutions for complex analysis - Applix TM1, Oracle-Hyperion Essbase, and Microsoft SQL Server 2005 Analysis Services.

MarketScope Disclaimer
The MarketScope is copyrighted 2007 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


1Gartner "Marketscope for Sales ICM, 2007" by Michael Dunne, July 30, 2007.

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