Varicent - Press Releases

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July 20, 2011 (Toronto, ON) – Varicent Software Incorporated, the leading innovator and provider of incentive compensation and sales performance management (SPM) solutions, announced today that Silverpop^®, the only provider of a scalable, integrated email marketing and marketing automation platform, has gone live with Varicent Business Edition to automate its compensation plan design and delivery.

Varicent Business Edition offers the flexibility and sophistication required by mid-size organizations.  Using Varicent’s Rapid Deployment Methodology, Varicent Business Edition can be implemented quickly and easily.  Silverpop and the Varicent team worked closely to quickly implement and deliver a solution for their new plan year.

In particular, Varicent Business Edition was chosen because of its:

• Automation of compensation plan design/delivery and commission calculation process
• Ability to give Silverpop’s compensation team the flexibility to promote plan changes quickly
• Centralized reporting and ease of distribution to the field
• Direct integration and single sign-on with Salesforce.com
• Visibility into compensation plans, commission statements, disputes and inquiries
• Scalability and auditability

"We surveyed several other solutions, but only Varicent was able to demonstrate the ease with which their solution could integrate with Saleforce.com, manage the data and easily create plans,” said Kelli Kellar, vice president and controller for Silverpop.  "Varicent allows us to leverage our Salesforce.com application and offers a single, centralized solution that will continue to address our sales performance management needs well into the future.”

"It is a testament to the innovation in Varicent’s solutions, combined with our commitment to customer service that the implementation process was so quick and seamless,” said Marc Altshuller, Executive Vice President, Worldwide Field Operations, Varicent.  "Mid-size companies recognize the importance of sales performance management and incentive compensation.  We are proud to offer a solution that meets the needs of companies like Silverpop.”

About Silverpop.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.

About Varicent Software Incorporated
Varicent Software Incorporated is an innovative software solutions provider delivering measurable improvements to its clients businesses through its industry-leading sales performance management solution Varicent SPM. Varicent's customers are high-performing companies representing a variety of industries and include Tribune, Sherwin-Williams, Bank of the West, Farmers Insurance, ING, Manpower, Dex One, Maritz, Sun Hung Kai Financial, and many others. For more information, please visit www.varicent.com.