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(Toronto, ON) – Varicent Software, an innovator and provider of sales performance management (SPM) solutions, today announced the appointment of Bruce Jackson as Vice President, Solutions Consulting.

Bruce brings more than 10 years of consulting experience in strategic planning, business process optimization, technology assessment and system integration engagements across diverse industries. Most recently he led the Business Solutions team for Iconixx, a leading consulting firm focused on sales incentive strategies and enabling technologies.

In that role, Bruce led the business solutions team in advising clients on business strategy and technology enablement within core Sales Performance Management and Sales 2.0 fundamentals including sales and marketing alignment, sales incentives and performance management and sales channel effectiveness.

"We are very excited to welcome Bruce to the Varicent team," says Marc Altshuller, Executive Vice President. "He is a respected industry influencer and has an innate understanding of how sales solutions and technologies are evolving to meet the new pressures of the market. His insights and expertise will help to drive our vision for Sales Performance Management."

In his new role at Varicent, Bruce will engage with all departments across the company including sales, marketing, delivery and product management. He will advise and guide on an operational level in sales discovery and delivery, marketing content development and provide implementation subject matter expertise.

"When respected experts like Bruce join Varicent, it further validates the value and potential of our solution," says Altshuller. "Leaders want to be associated with leaders, so they have a dynamic environment where they can continue to develop expertise and impact the industry."

About Varicent

Varicent Software Incorporated delivers the most innovative sales performance management solution addressing the needs of business professionals across the entire enterprise. High performing companies relying on Varicent for better visibility and control of their complex variable compensation programs, automating the assignment of territories, the collection and approval of quotas, and reporting and analyzing sales performance include Waste Management, KLA-Tencor, AAA, Manpower, American Century Investments, Smith & Nephew, Shaw Industries, Nexient Learning, Starwood Hotels and Resorts, Chase Paymentech and many others.